When considering my new logo, I wanted something that would embody not just what I do, but also be symbolic of the Lifestyle financial planning journey. For this, I have chosen a book, as I feel it is illustrative of many aspects of this process.
Books are traditionally symbolic of learning of knowledge and of wisdom. I believe in sharing my knowledge with my clients, assisting them in making informed choices and decisions around their financial objectives, goals and dreams. One cannot embark on a journey without a map and information about the road ahead.
A book also represents a story, the progression from one chapter to the next. This is fitting as we are all living our own story, entering into different “chapters” of our lives such as marriage, parenthood and retirement.
Books have also served as a means of communication, whereby ideas can be conveyed from one person to the next. They are accessible and can be referred to at any point as and when one requires the knowledge. This is a fundamental part of the relationship between myself and my clients as I believe in maintaining that communication and building upon relationships of trust and understanding.
It is these principles that provide the foundation of my role as a Lifestyle Financial Planner and why a book is most fitting for my brand.
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